93% of enterprises see no return on AI. Not because the technology is failing, but because leadership is treating AI like software — when it's actually a workforce. The AI Compass is the operating system to bridge the Deception Gap.(MIT NANDA, 2025)
Everyone knows there is an AI revolution on the horizon — but 93% of current users currently see no ROI. It is a leadership operating model, and the CEO must own it.Ken Allen · Former Global CEO, DHL Express
When electricity arrived in factories in 1881, it took 19 years to see a payoff — because owners kept their old layouts. You are doing it again with AI.
AI is not software. It is a workforce. It requires onboarding, delegation, and a scorecard. If your team is using the same prompts to do the same old work, you are a passenger, not a pilot.
And the most dangerous place to be is comfortable in the warm water of pilots and proofs while your advantage evaporates. That's the Deception Gap.
I used my first computer for several years as a typewriter. Now I have been using AI as a driver drafting my emails. Thanks to Thierry's AI Compass I learned to work with it as an intelligent officer to execute my intent.Peter PolhuysFormer CEO · Unilever & Strauss Group
Stop guessing. The AI Compass gives you the exact frameworks to map high-impact use cases across your departments and build a phased roadmap you can actually execute.
Run the AI Scorecard. See where you actually are versus where you think you are — across strategy, talent, infrastructure and trust.
Identify the high-impact use cases across your departments using the Value Creation Matrix. Stop chasing demos. Start picking battles.
A phased 90-day roadmap. One initiative shipped, not five piloted. Measurable, defensible, and presentable to your board.
What I found in The AI Compass is rare: a practical guide that respects the intelligence of the reader while cutting straight to what matters.Bart Van MalderenFounder & CEO · Drylock Technologies
Six voices. Six angles. Same conclusion.
A must-read for any senior leader… The roadmap to SURVIVAL — and to thrive — in the age of AI.Marc DecorteChairman of the C Circle · Former President & CEO, Shell Belux
CEOs need to move from being interested to being immersed — and from being excited to being equipped. Thierry's book gives us the incentive and the template to do this.Ken AllenFormer Global CEO · DHL Express
In one day, we mapped around 50 impactful AI use cases across four departments and built a phased roadmap that was more actionable than anything we had produced in months.Gery Van den BoschCEO · Dirafrost
At some point you stop learning AI and start leading with it. Thierry's is the only framework I have encountered that is built specifically for that moment: practical, senior, and immediately actionable.Kholoud AldosariCEO · Northern Trust Saudi Arabia
Getting from passenger to pilot of AI in my company! This book taught me how to embrace AI in our SME.Pierre Alexandre BillietCEO · Gondola Group
We ran the Scorecard the next week, and within a month we'd already made our first three big strategic bets.Dr. Wael ElshahawyChairman & CEO · El-Shahawy Investment Group
Thierry is a former CIO turned AI strategist. He has spent the last four years inside the boardrooms of Fortune-listed and family-owned companies, watching the same expensive mistakes repeat in different colours. The AI Compass is the method he wishes those leaders had had on day one.
The book is short, opinionated, and operational. Ninety days. Five tools. One scorecard. No theatre.
Solo · with your team · or for the leadership of your company. Every bonus is earned — none of them filler.
For the executive who reads it first.
The 90-day shipping guarantee. If you don't ship one AI-led initiative inside 90 days using the Compass method, email me and I'll refund you in full. — Thierry
The author's first edition — printed before the publisher's version. Numbered, hand-signed, individually wrapped. Most copies are with the endorsing CEOs — only a limited number remain.
Get your management team on the same page — and stay under any procurement threshold. Written for VPs, MDs and conference organisers.
5 signed copies + 30-min team Q&A Zoom + Run-the-Scorecard guide.
Get my team aligned → €15510 signed copies + 30-min team Q&A Zoom + Run-the-Scorecard guide.
Get my team aligned → €295The 90-day shipping guarantee. If your team doesn't ship one AI-led initiative inside 90 days using the Compass method, email me and I'll refund the pack in full.
For federations, member companies and the Forbes 3000. The HR or L&D lead has not read the book yet — you start there.
The rework guarantee. If your leadership team decides the briefing didn't deliver what you needed, we'll redo it. New format, new angle, no cost.
The same view your finance or procurement team will want to see — print-ready and unambiguous.
| Bonus | Reader | Team | Corporate |
|---|---|---|---|
| Signed copy / copies | 1 | 5–10 | 25–250 |
| AI Compass Toolkit (digital) | ✓ | ● × N | ● × N |
| Live virtual masterclass (90 min) | — | ● × N | ● × N |
| 30-min team Q&A with Thierry | — | ✓ | — |
| 90-min Thierry briefing (onsite/Zoom) | — | — | ✓ (50+) |
| Custom AI Scorecard analysis | — | — | ✓ (100+) |
| Unfiltered first edition · 1 of 54 | +€60 | +€60 | incl. 250+ |
Most of these are paste-from-email — actual questions from readers.
The AI Compass is out now. The unfiltered first editions won't be around much longer.