New Book — Official launch March 15, 2026. Pre-order now.
Launching March 15, 2026

The AI Compass

A Leadership Operating System for the AI Age

93% of companies see no ROI from AI. Not because the technology fails — but because leaders treat it like software instead of talent. This book gives you the operating system to join the 7% who break through.

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20
Chapters
12+
Frameworks
90-Day
Roadmap
1
Operating System
The AI Compass book cover — A Leadership Operating System for the AI Age by Thierry Moubax

Only 7% of companies have fully scaled AI. The other 93% are stuck in Pilot Purgatory.

This book is for leaders who refuse to be part of the 93%.

The Core Insight

You Don't Have a Technology Problem.
You Have a Leadership Problem.

What Most Companies Do

Treat AI Like a Software Rollout

  • × Start with technology, then look for problems to solve
  • × Run isolated pilots that never scale
  • × Delegate AI decisions to IT instead of the boardroom
  • × Chase use cases without a prioritization framework
  • × Expect deterministic outputs from probabilistic intelligence
What The AI Compass Teaches

Manage AI Like Talent You Onboard

  • ✓ Start with strategy, then select the right technology
  • ✓ Use a Value Creation Matrix to score and sequence bets
  • ✓ Put AI on the leadership agenda — with governance to match
  • ✓ Apply "macro delegation, micro steering" as an operating principle
  • ✓ Follow a 90-day roadmap from quick wins to board review

AI is not software you install. It is labor you manage.

— Thierry Moubax, The AI Compass

What's Inside

Not Another AI Hype Book.
A Leadership Operating System.

Battle-tested frameworks, real-world case studies, and practical tools that turn AI confusion into strategic clarity. No jargon. No theory for theory's sake.

The AI Onboarding Sheet

Define AI's role, authority, escalation rules, and success metrics on a single page — just like you'd onboard a key hire.

The Four Stances

Deny, Fear, Hype, or Accelerate — diagnose where your leadership team really stands and align before the disconnect costs you.

The Value Creation Matrix

A 4-quadrant scoring framework that separates high-impact AI initiatives from expensive distractions. Prioritize with precision.

Macro Delegation, Micro Steering

The new leadership mantra. Learn to give AI strategic direction while maintaining quality control — without micromanaging every output.

Crawl, Walk, Run, Fly

The AI maturity progression. Know exactly where your organization is, where it's going, and what each stage demands.

The 90-Day AI Roadmap

A week-by-week plan from Day 1 to Day 90. Quick wins, strategic bets, governance, board communication, and the first review.

20
Action-Oriented
Chapters
12+
Practical
Frameworks
90
Day Implementation
Roadmap
$8
Return per $1 invested
by top 7% of companies
The Signature Framework

The AI Compass
Value Creation Matrix

Four quadrants. One strategic compass. Know exactly where to invest, what to build first, and how each level of AI maturity creates value.

Quadrant 1

Optimize

Reclaim time through intelligent automation. Streamline existing processes, eliminate manual work, and free your people for higher-value thinking.

3 days/month reclaimed per team
Quadrant 2

Enhance

Amplify human capability. Give your teams AI-powered intelligence that makes every salesperson, analyst, and manager significantly more effective.

30-50% productivity increase
Quadrant 3

Insights

Unlock your dark data. Extract competitive intelligence from the data you already have — including sources too mundane for anyone to have analyzed before.

100K+ signals analyzed instantly
Quadrant 4

Transform

Create entirely new business models. Rethink what's possible when intelligence is abundant, and build ventures competitors can't replicate.

Blue Ocean strategic advantage
Thierry Moubax presenting on AI and knowledge work Thierry Moubax keynote at international congress Thierry Moubax speaking at conference Thierry Moubax on stage at industry event Thierry Moubax speaking engagement Thierry Moubax full-stage keynote Thierry Moubax presenting on AI and knowledge work Thierry Moubax keynote at international congress Thierry Moubax speaking at conference Thierry Moubax on stage at industry event Thierry Moubax speaking engagement Thierry Moubax full-stage keynote
Chapter by Chapter

Your Complete AI
Leadership Playbook

From the mindset shift to your 90-day action plan — every chapter delivers frameworks you can apply the same week you read them.

Part I — The Case for Action
01
AI Is an Employee, Not Software
The reframe that changes everything about your AI strategy
02
Intelligence Goes to Zero
The commoditization cliff and your John Deere moment
03
The Deception Gap
Why it feels like hype — until it's suddenly too late
Part II — Understanding the Machine
04
The Augmented Individual
Why humans + AI > humans alone
05
The 7 Limitations
And the executive fixes for each one
06
How to Manage Your AI
Macro delegation, micro steering in practice
07
Prompting & Context Engineering
The ACTI blueprint for better AI outputs
08
Reflexivity
Building the habit of AI-first thinking
Part III — The Value Creation Matrix
09
The Use Case Trap
Why starting with use cases is a mistake
10
The Four Quadrants
Score and prioritize AI initiatives with precision
11
Optimize
Doing it cheaper, faster — the Leisure Park story
12
Enhance
Doing things you couldn't before — the Textile story
13
Insights
Knowing more — mining your dark data
14
Transform
Creating new business models from AI-first thinking
Part IV — The Operating Model
15
The AI Scorecard
Inventory opportunities fast with a scoring workshop
16
Building Your AI Workforce
Upskilling from the boardroom to the front line
17
Prioritization
The Cash Velocity Matrix and the art of saying no
18
Pick 3 Strategic Bets
Self-funding AI investments that compound over time
19
The Human Differentiator
Creative, Critical, and Contextual Thinking
20
The 90-Day Roadmap
Your week-by-week plan from today to board review

Inspiration is cheap. A roadmap is leadership.

— Thierry Moubax, The AI Compass

The AI Compass — five books stacked
What You Get

More Than a Book.
An Operating System.

Every chapter ends with a three-tier action ladder so you can start applying what you've read immediately.

"Do Now" Actions (15 minutes)

Immediate steps you can take before your next meeting

"Do This Week" Projects (90 minutes)

Structured exercises to build organizational AI muscle

Ready-to-Use Scoring Templates

Matrices, scorecards, and decision trees you can apply directly

Real-World Case Studies

From manufacturing to retail to professional services — across industries

Is This Book For You?

Written for Leaders Who
Need Clarity, Not Complexity

CEOs & Managing Directors

You know AI matters, but the noise-to-signal ratio is deafening. This book cuts through the hype and gives you a strategic operating system — not another technology briefing.

C-Suite & Board Members

You need to ask the right questions, allocate the right budgets, and govern AI responsibly. Every framework here is designed for leadership-level decisions.

VP & Director-Level Leaders

You're tasked with making AI work in your department. The 90-Day Roadmap and Value Creation Matrix give you the structure to prioritize, execute, and prove value.

Consultants & Advisors

You advise leadership teams on transformation. This book gives you a shared language, reusable frameworks, and a structured methodology to accelerate client engagements.

Thierry Moubax presenting on the impact of AI on knowledge jobs
Thierry Moubax on stage at international DIY congress Thierry Moubax keynote to full audience
About the Author

Thierry Moubax

Thierry Moubax is an AI strategist and leadership advisor who has spent years helping CEOs and executive teams turn AI paralysis into strategic advantage. His work sits at the intersection of business strategy and emerging technology — translating AI potential into practical leadership action.

A sought-after keynote speaker at international conferences across 12+ countries, Thierry brings clarity to the AI conversation with his direct, no-nonsense approach. He doesn't sell hype — he builds operating systems for leaders who need to make real decisions, today.

The AI Compass distills everything he has learned working with leadership teams across manufacturing, retail, professional services, and media into a single, actionable playbook.

20+
Years in Strategy
100+
Keynotes Delivered
12+
Countries
50+
Teams Advised
--
Days
--
Hours
--
Minutes
--
Seconds
The AI Compass — stack of books

Stop Guessing.
Start Leading.

Pre-order your copy of The AI Compass and be among the first to receive it on launch day. Join the leaders who choose clarity over confusion.

Pre-Order Your Copy

Official launch: March 15, 2026 · Thierry Moubax